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Top 5 Reasons to Join an Emerging Franchise

Calendar Posted on Jul 08, 2014 by tmiltz

Why Becoming a Part of a Young Franchise is Beneficial

 

Investing in any franchise is a risk. You’re counting on franchisors for guidance; other franchisees for support and you’re investing a ton of money to build your business. Now add the risk factor of investing in an emerging franchise, a franchise with only a few franchisees. Does it add risk? Maybe, but there are far more benefits of investing in an emerging franchise that the little added risk, is a fleeting concern. Your voice is not only heard by the franchisors, but it’s also helping to make positive changes for future franchisees.  Take a extremely large franchise such as, McDonalds or Hilton. Can you imagine a franchisee picking up the phone to call the President of the company to share an idea they had on how to make franchisees daily operations more efficient? In an emerging franchise, you are able to have a close relationship with the corporate team behind the concept and your ideas will be taken seriously. They believe in you as much as you believe in them. Here are five more reasons to join an emerging franchise:

  1.  Make the Difference. When a franchise is starting out, they rely heavily on their few franchisees because they are looking to perfect and develop their model. Franchisors seek advice and look for solutions during this time so it’s a fun opportunity to voice your opinion. If you continue to be a strong franchisee, you’ll see your ideas transpire to other franchisees. Consider stepping up to the challenge of voicing your opinions when you have an idea, and you’ll be rewarded as a crucial part of their team.
  2. Seeing the Growth. The risk-reward benefit is a balancing act when choosing to invest in an emerging franchise. Once you find a concept that you truly believe in, the reward will undoubtedly outweigh the risk.  Investing early allows you to be an integral part of the growth throughout the lifetime of the franchise. When new franchisees come on board, you would be an essential part of explaining your daily operations and validation through your success. You don’t just see your business grow, but you proudly see the franchise’s network of similar minded entrepreneurs grow too.
  3. Expansion Opportunity. Emerging franchises should have territories mapped out, but they most likely will not be filled. If you start as part of their first few franchisees, you will have room to grow and expand your territory. Show your strengths and capabilities and you could earn your surrounding territories. Once the territories are taken, you will not have this opportunity.
  4. The Excitement. Rather than investing in a large, mundane franchise, an emerging franchise is new and exciting. Although brand recognition will be a work in progress, you get to do the gratifying part of educating consumers and seeing their reaction of how cool your business is. Having an emerging franchise allows you to be a true entrepreneur of owning your business, educating consumers and being the brand image. With an emerging franchise, you help to create and shape the brand.
  5. Importance in the Team. In a franchise, the franchisors are the coaches, the veteran franchisees are the captains and the others are the players. Franchises are a team that makes up a network of individuals with similar mindsets of believing in the franchise concept. With a cluster of 150+ franchises having a close franchisee to turn to, is hard. When you start with an emerging franchise, you will be among few franchisees enabling you to get close with the others. Your team will be a close-knit group. You’ll feel comfortable calling someone who you’ve known from the ground up and have had similar experiences.  As a note, be kind and incorporate new franchisees in when the network gets large- they’ll appreciate it as much as you did!

 

 

While looking at potential franchise opportunities, consider these 5 benefits of joining an emerging franchise. Above all, ensure that you believe in the concept before investing to become a franchisee.  Are you looking for an opportunity with an emerging franchise?

FlipFlop Dogs is a unique franchising opportunity. Offering a market-tested business that allows our franchisees to establish and manage their own successful business. Our franchisees are home-based, mobile (no storefront needed), have a protected territory and are coached by a management team with over 65 years of pet industry experience. The FlipFlop Dogs concept is based on Britain’s Franchise of the Year, Barking Mad. Bringing this concept to the U.S.,  FlipFlop Dogs is the alternative to kenneling your dog. If you love dogs and working from home, being your own boss and controlling your own schedule, a FlipFlop Dogs franchise could be a perfect match for you! Find out more by clicking here: Franchising Information.

The Business Side of the Pet Industry

Calendar Posted on Jun 05, 2014 by tmiltz

Where Success Meets Passion, in the Pet Industry

 

The pet industry receives attention for its, almost, half a billion dollar in expenditures each year and its ability to show its continued strength by having a high growth rate. Which leads to the understanding of over 100,000 pet businesses in the U.S. that are all trying to take a bite out of the profitable market. Starting a business takes time, money, resources, marketing and development and lots of knowledge of how the business and industry works. While the pet industry looks like a great opportunity, the opportunity is only present if you have the means necessary. This infograph serves as an informative measure in learning why the industry has grown, where the money is coming from and how to take action on this wonderful, and fun-loving, pet industry.

 

Pet Industry Infograph

Rather than starting from scratch, franchising is a great opportunity to own your own business, without having to figure out the whole business side of things. Franchising offers continuous training, support and a marketing program to help you hit the ground running.  Many pet industry franchises cost less than $150,000 and will enable you to be more profitable within the first year of business. Franchising in the pet industry is widely successful and for good reasons. Franchisors love going to work, have a network of business partners and are able to better dog’s lives in their community! Are you interested in pursuing a career in the pet industry?

FlipFlop Dogs is a unique franchising opportunity available in select cities. Offering a market-tested business that allows our franchisees to establish and manage their own successful business. Our franchisees are home-based, mobile (no storefront needed), have a protected territory and are coached by a management team with over 65 years of pet industry experience. The FlipFlop Dogs concept is based on Britain’s Franchise of the Year, Barking Mad. Bringing this concept to the U.S.,  FlipFlop Dogs is the alternative to kenneling your dog. If you love dogs and working from home, being your own boss and controlling your own schedule, a FlipFlop Dogs franchise could be a perfect match for you! Find out more by clicking here: Franchising Information.

What Does It Mean to Be a Franchisor?

Calendar Posted on May 22, 2014 by tmiltz

 

What does being a franchisor mean? What are, not only, the responsibilities but also the method in approaching and coaching the franchisees?

Being a franchisor is not just allowing an individual (franchisee) to run your business idea in a specific location, but expanding your brand, maintaining the quality reputation through monitoring, protecting your trademark, and of course, editing your FDD. The main themes of being a franchisor are, for this discussions sake, networking to grow, trial and error feeding into efficiency and profitability, branding and connecting with support.

 

  • You conceptualized a unique idea that is a proven business concept. Now, be excited to see your ideas grow and expand as your franchise network increases in numbers. Franchisees are a great way to carry out your business model and to develop lifelong business partners that share your common goals to drive your brand to the next level. They are your foot on the ground go-to team in learning how to tweak and grow your concept to become more successful. This is an extremely important tool: listen to their ideas, even when you believe they are way off track. On the contrary, franchisors also need to know when to step in if a franchisee has gone way off track and how to guide them back toward the right direction (without micromanaging).

Franchise Meeting FlipFlop Dogs

FlipFlop Dogs Meeting with Barking Mad of England

  • If you started with a company owned store and then expanded, you probably worked out a lot of the kinks before opening it up to franchise investments. Either way, franchisors are responsible for figuring out what works and what does not work for your franchisees. Franchisors go through the painful (or fun!) process of trial and error, of running into the brick wall, but still finding a way out- just so that the franchisees do not have to. Being a franchisor, you want to give your zees the best opportunity to become a profitable and successful business owner. Through this process, you give them all of the tools they need to run their business. While the FDD and Operations Manual are required, knowing the process, tools and supplemental support goes a long way in building their success. You want to make their job as easy as possible to provide efficiency and profitability.  For example, if your franchise model is owner/operator, how are they able to answer inquiring new customer calls while also doing their daily tasks? Providing a Call Center would be one solution to create a professional and standard first impression, while allowing the franchisee to continue running their day-to-day business. Lastly, be open to change. There will be new tools and strategic innovations to help your franchisees in the years to come. What works today, may not in two years from now.

 

  • After you’ve taken the time to build a foundation, you want to protect it. Franchisors should spend a sufficient amount of their attention on building the brand. The franchisees are paying you monthly fees, including one for a national marketing budget. As a franchisor, your job is to build your brand, not only for franchise sales, but also to create awareness for your actual product or service. Have a PR company to communicate your message correctly and get your business in the right publications. Do spend the extra money to be in the news, in the targeted national ads and having specific marketing campaigns- it’ll be worth it. Even McDonald’s spends money on marketing and building their brand, and I assure you, everyone knows who they are. While you are spending the time to build your name, keep the gas pedal on monitoring your franchisees to ensure that they are carrying out your brand that your spending time and money on. Every franchise is different in learning how monitoring their zees would be best, but figuring out a way is crucial in maintaining consistency in delivering a clear message. Having one franchisee that is unprofessional, unruly and unable to communicate their products/services, can be a huge downfall for the whole company. As a franchisor, you are responsible for your brand.

 

  • Before official training begins, through the lifetime of a franchisee’s business: support, support, support. Franchisors are there to provide guidance and a support system for their business partners. They invested in your idea because they did not want to take a risk on building a business from the ground up. In the beginning stages, it is especially important to establish a positive, enriching and supportive relationship between the franchisor and the zee. This culture will allow the zees to be more comfortable in approaching you, excited about their business and have more of a drive to bring their business to its full potential. Take the time to know the franchisees on an individual basis and they will be forever grateful, knowing they are an important part of your network. Create bi-weekly conference calls to keep them up-to-date with anything new that’s happening on the corporate level, start annual conferences or schedule one-on-one calls bi-annually. Staying connected and providing an open door relationship only helps in increasing their motivation. Overall, provide a warm, enriching and positive environment to allow a franchisee grow within the system.

 

 

 

There are many more aspects that go along with being a franchisor, such as determining territories, doing market research, establishing a team of corporate employees to provide all the needed assistance, etc. We focused on only a few aspects to get the conversation started. Now we want to learn from you, what is your favorite part of being a franchisor? What does being a franchisor mean to you?

 

 

FlipFlop Dogs is a unique franchising opportunity. Offering a market-tested business that allows our franchisees to establish and manage their own successful business. Our franchisees are home-based, mobile (no storefront needed), have a protected territory and are coached by a management team with over 65 years of pet industry experience. The FlipFlop Dogs concept is based on Britain’s Franchise of the Year, Barking Mad. Bringing this concept to the U.S.,  FlipFlop Dogs is the alternative to kenneling your dog. If you love dogs and working from home, being your own boss and controlling your own schedule, a FlipFlop Dogs franchise could be a perfect match for you! Request more information by clicking here: Franchising Information.